Marketing & Sales
Certificate Overview
This professional certificate has as been designed to provide participants with solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research skills. Professionals also will get practical ideas on how they can optimize their role as sales professionals and what tools use to achieve outstanding results with sales in an increasingly competitive world.
What you will Learn - Key Takeaways
- Combine best practices, tools and models to implement an effective marketing and sales management system
- Apply modern core sales management competencies to achieve sales results and business growth
Target Audience
This highly practical and interactive certification program has been specifically designed for professionals:
- Marketing & Sales Executives, Managers, and Staff
- Sales and operations professionals’
Certificate Outline
- Marketing concepts
- Market segmentation, targeting and positioning
- Marketing communication and campaigns
- The Product Life Cycle (PLC): a strategic approach
- Marketing research
- Digital Marketing
- Internet Marketing (Social Media, E-marketing, Affiliate Marketing)
- Sales Planning and Organizing Sales Operations
- Sales Performance Management
- Customer Relationship Management
- Key Account Management
- Dealing with Customer Complaints
Exam Requirements
Online Examination will need to be sat under controlled conditions at an PDI accredited centre.
- 70% passing grade
- Exam available in a range of languages
- 3 Hours duration
- Bachelor Degree/Higher Diploma in any field OR; A minimum of three years experience in the area.
